Terms of Service

Effective Date: 31/07/2025

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of Ripple ("we", "us", "our", "Service"). By using Ripple, you agree to be bound by these Terms and our Privacy Policy.

If you do not agree with these Terms, you must not use our services.

2. About Ripple

Ripple is a CRM and marketing automation platform offering services including customer relationship management, communications, automation tools, AI assistance, and website integrations.

Ripple is operated by Ripple CRM Limited, a company registered in the United Kingdom, with its registered office at 55 St Paul's, Leeds, West Yorkshire, LS1 2TE.

3. Eligibility

To use Ripple, you must:

• Be at least 18 years old.
• Have the authority to enter into a binding agreement on behalf of your organisation, where applicable.

By using Ripple, you confirm that you meet these requirements.

4. Account Registration and Responsibilities

To access most features of Ripple, you must create an account and provide accurate and complete information. You are responsible for:

• Maintaining the confidentiality of your login credentials.
• All activities that occur under your account.
• Notifying us immediately if you suspect unauthorised access or use of your account.

5. Use of Services

You agree to use Ripple only for lawful purposes and in accordance with these Terms. You must not:

• Use Ripple in any way that violates any applicable laws or regulations.
• Engage in fraudulent, misleading, or unethical practices through the Service.
• Attempt to access systems, data, or information not intended for you.
• Interfere with or disrupt the security or functionality of Ripple or its related systems.
• Reverse engineer, decompile, or otherwise attempt to derive source code from Ripple.

6. Integrations and Third-Party Services

You may choose to integrate Ripple with third-party services, such as Google, Microsoft, or SMTP providers. If you do:

• You grant us access to information from those services as necessary to enable the integration.
• Your use of third-party services is governed by their terms and policies, not ours.

7. Intellectual Property

All intellectual property rights in Ripple, including the platform, design, text, graphics, and software, are owned by or licensed to us.

You are granted a limited, non-exclusive, non-transferable licence to use Ripple for your internal business purposes, subject to these Terms.

You must not:

• Copy, reproduce, modify, or create derivative works based on Ripple.
• Sell, rent, sublicense, or otherwise distribute Ripple content to third parties.

8. User Data

You retain ownership of the data you input into Ripple, including CRM records, communications, uploaded documents, and knowledge base content ("User Data").

By using Ripple, you grant us a limited licence to use, store, and process your User Data solely to provide and support the services.

We do not claim ownership of your User Data.

9. Subscription and Payment

[Insert details if you operate on a subscription basis.]

If applicable, payment terms, billing cycles, and refund policies will be described separately at the time of subscription. Continued use of Ripple is subject to timely payment of any applicable fees.

10. Suspension and Termination

We reserve the right to suspend or terminate your access to Ripple at any time if you breach these Terms, violate applicable laws, or misuse the Service.

Upon termination, your right to access Ripple will immediately cease. We may retain your User Data in accordance with our Privacy Policy and applicable law.

11. Disclaimers

Ripple is provided on an "as is" and "as available" basis without warranties of any kind, either express or implied.

We do not warrant that:

• Ripple will be uninterrupted, error-free, or completely secure.
• Any defects will be corrected.
• The Service will meet your specific requirements.

12. Limitation of Liability

To the maximum extent permitted by law:

• We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill.
• Our total liability for any claim arising out of or relating to these Terms or Ripple will not exceed the amount you paid to us, if any, for access to the Service in the six months prior to the claim.

13. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, liabilities, costs, and expenses arising from your breach of these Terms or your misuse of Ripple.

14. Changes to the Service and Terms

We may update or modify Ripple or these Terms from time to time.

If we make material changes to the Terms, we will notify you by posting a notice on our website or via email. Your continued use of Ripple after changes are posted constitutes acceptance of the updated Terms.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the English courts in relation to any dispute arising out of these Terms or your use of Ripple.

16. Use of AI Services

Ripple CRM includes access to AI-powered features designed to assist with customer management, marketing automation, and user support. AI usage is subject to a fair use policy, with monthly AI credits included based on your subscription plan. Credits are allocated to support normal business usage and reset each month. Exceeding your allocated credits may require the purchase of additional credits at the published rates. Ripple CRM reserves the right to review and adjust AI credit limits to ensure fair access for all users.

17. AI Service Credits

As part of your subscription, Ripple CRM provides monthly AI service credits to enable the use of platform-integrated AI features. Each AI interaction consumes credits from your allocation. If your usage exceeds the allocated monthly credits, you may be required to purchase additional credits at the rates published at the time of overage. Credit allocations are refreshed at the start of each billing cycle. Ripple CRM reserves the right to monitor usage and apply fair use limits to maintain platform performance and availability.

Contact Us

If you have any questions about these Terms, please contact us at:

Ripple CRM Limited
55 St Paul's, Leeds, West Yorkshire, LS1 2TE
Company No: 11141790
Email: [email protected]